Become Flo’s Friend!
January 24th, 2010
Love the commercial or hate the commercial, Progressive Insurance’s “Flo,” the quirky girl selling insurance at the “Insurance Superstore,” is a very successful marketing campaign for Progressive.
Now you can be a part of the campaign!
Progressive is running a contest to find a helper for Flo. The winner gets to appear in a commercial and gets a free trip to Los Angeles, CA, for a live audition with Flo. Details can be found at helpflo.com. There you can upload your video entry.
Or, you can attend public auditions at:
- The Metropolitan Pavilion in New York City on Jan. 28-29
- The Miami Design Preservation League in Miami Beach, Fla. on Feb. 18-19
- Hollywood & Highland in Los Angeles on March 11-12
Video submissions will continue until March 21, 2010. Larry Bloomenkranz, Progressive’s Chief Marketing Officer, states Progressive “will be looking for someone who is unique and likeable; and can put their own twist on being a Superstore employee.”
I was thinking of throwing on my old truck driver outfit and playing the guy selling commercial auto…
(Photo © Progressive Insurance
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