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FEMA, East Coast States Ready for Earl

September 2nd, 2010

As Hurricane Earl prepares to approach North Carolina tonight, the Federal Emergency Management Agency (FEMA) says it is preparing for the storm and supporting state and local officials along the East Coast as they work to protect their communities.

FEMA strongly encourages all East Coast residents to take steps now to prepare for severe weather in the coming days.

Governors in North Carolina, Virginia, Maryland and Massachusetts have declared states of emergency.

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Lead Management and Cost Savings

September 2nd, 2010

Another good reason to implement a lead management system beyond your time? Your money.

Your lead management system will do the work that you would either end up spending too much of your time doing yourself or that you would have to hire other employees to do.

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Answer Questions By Asking Them

August 29th, 2010

So you’ve got a customer who’s just loaded up with questions about the policy you’re selling: The features, the cost, the coverages, everything. What do you do?

Ask him or her a few questions back.

While you should be careful not to overuse this technique, it is an excellent marketing strategy that increases the close rate significantly. Why? It leads the client to choose your service without even realizing it. As you ask the customer more questions, you lead him or her into building the policy for themselves. For instance, if a client asks if it is easy to add a family member to their policy, you could answer, “Would you like to add your
children now?” But be cautious. G

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Bristol West Auto Insurance Renamed Foremost

August 26th, 2010

Foremost Insurance Group announced it has re-branded Bristol West Auto Insurance to the Foremost brand to support the company’s market strategy.

Both Foremost and Bristol West were acquired by Farmers Insurance Group — Foremost in 2000 and Bristol West in 2007. As a part of the decision to place all independent agency business under the Foremost name, the Bristol West brand will be transitioned to Foremost in all states by year end.

“Moving to a single brand for independent insurance agencies and our customers will strengthen recognition in the industry,” says Bob Sadler, vice president of independent agency operations.

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Is Medical Tourism a Safe Alternative to U.S. Healthcare Costs?

August 24th, 2010

Healthcare is a huge expense Americans struggle to deal with daily, especially for those without health insurance. In fact, the United States offers some of the most expensive healthcare in the world. Yet, as of 2007, over 45 million Americans lacked health insurance and even more were under-insured. That’s why more and more people are turning to medical tourism as a way to save money on the expenses associated with various medical needs.

In fact, medical tourism is a rapidly growing industry and it’s no wonder.

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Harvard Pilgrim CEO Works To Contain Costs, Negotiate With State Insurance Regulators

August 22nd, 2010

The Boston Globe: “When an insurance appeals board issued a surprise ruling on June 24 toppling the Patrick administration’s cap on Harvard Pilgrim Health Care’s premium rates, there was little time for gloating in the health insurer’s executive offices. … A week letter, Harvard Pilgrim struck a deal with regulators voluntarily limiting its 2010 rate increases to single digits. …

That decision reflects the pragmatic approach of [Eric H. Schultz, chief executive of Harvard Pilgrim], a soft-spoken industry veteran who has found himself at the center of the health insurance storm in recent months and is emerging as a tougher competitor to the larger Blue Cross Blue Shield of Massachusetts.

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